The aim is to create a culturally, socially, environmentally, technically, and economically viable destination that contributes to a strong sense of place, highlighting the town’s wider offer, establishing Cheltenham as a leading all-year destination.
To inform our Scoping Study we undertook a detailed market research exercise. After some initial baseline work and benchmarking activity, a number of potential concepts and proposals were identified for further development. Focus then carried out consultation to test these proposals with key local stakeholders, interested parties and both current audiences and non-users in Cheltenham. Following on from this we have subsequently developed the full options appraisal and capital masterplan for the site alongside the delivery plan for taking the project forward.
